Corporate Event Marketing Tips
Corporate Event Marketing Tips
You have decided on your event type, venue, cuisine and budget…what next? How do you get the maximum bang for your buck? Most corporate events can generate higher ROI from utilizing simple DIY event marketing strategies but don’t even attempt it. Reaching out to our immediate network is as far as we go. Your marketing agenda and communication schedule should take into account any registrations (paid or otherwise), speaker engagement, and sponsorship requests. Event marketing can be daunting but does not have to be.
Here are a few simple marketing tips to increase event attendance and audience engagement.
1. Create an event page.
There are several tools available in the market that will allow you to create an event page for free. The event page is the cornerstone for marketing your event. Your event page should include the following:
- Strong description
- Speaker Bios and Pictures
- Related Video postings – This could be just simple interviews from the organizers, influential attendees, speakers, something on what the event is about.
Pro Tip : You need not use a paid tool for your event page. Tools like eventbrite will let you create an event page for free.
2. Pre-event communication
Your event communication and how it ties into other aspects of your event marketing can be key to the success of your event. The pre-event communication is more than “save the date” emails. The purpose of the pre-event communications is to break through to your audience. It should be more than just an after thought. It should get your attendees and potential guests excited about the event. The pre-event communication should create a buzz and drive registration.
- Announce your event about 12 weeks before the event.
- Keep in mind that not all information regarding an event will be available to you before you start planning and executing your communication strategy. Be strategic about what, how and when you communicate about your event.
- Strong subject line – Use a subject line that will invoke an emotional reaction.
- Use your email distribution list as well as ask friends, attendees and others in your network to share.
- Be strategic about the timing when you send the email. Sending the email during a time of the day or week when possible event attendees are not in the midst of work stress will generate a higher response rate. Sending the email during Saturday afternoon might be better than Monday morning.
- Utilize positive feedback from prior events to generate some buzz.
3. Use your social media channels
Twitter, Facebook and LinkedIn can be pretty effective in reaching your corporate audience. Reasons similar to the below can be used to tweet about the event:
- Planning the event
- Registration is now open
- Early bird Registration rates and perks
- Countdown to the event
- Excitement on speakers
- Thanking the speakers
- Preview of what might be unique about the event
- Testimonials from previous attendees
- Thank you for registration.
- Registration auto response email – Include links to your social channels on the auto response email. Make it easy for people to follow the event.
- Do a blog post on the event and also ask guest speakers to post. Utilize the guest speakers’ blog post reach to advertise your event.
Pro Tip : These tweets and social posts can be created and scheduled in advance.
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