Corporate event technology trends
Corporate event technology trends
- RFID – Radio Frequency Identification
- If you are in the event planning and management space, chances are that you have heard the buzz around RFID technology. RFID technology is being used across the board – from music festivals to smaller events. RFID allows event managers to get to know their attendees at a whole new and personalized level. Since RFID can be linked to audience social profiles it has become easier to gain an in-depth understanding of your event audience and tailor experiences for specific guest segments. Linking RFIDs to the audience social profiles also allows for endless social engagement that can be programmed for automatic social posts, check-ins and tweets.
- Wouldn’t it be cool to walk around an event without having to worry about your wallet or cash? Audiences can add the payment information to their RFID and not have to worry about carrying drink and meal tickets in their pockets.
- Real time updates – Track booth attendees and traffic at specific booths or areas in real time and intervene appropriately to drive certain traffic or increase engagement. You do not have to wait till the end of the event to gather and act upon audience traffic. Auto shows and other tradeshows are using this effectively. E.g. if a car is not getting enough attention, call to actions can be modified in the real time to increase attendee engagement.
- Wearable Technology
- Smart badges and Wristbands – Smart badges and wristbands are already being commonly used at events. These devices can track movements of the audience through different areas of the event floor, be integrated with RFID and serve as great promotional material for the event as well.
- Smartphones and Apps – If there is one thing almost everyone carries with them at an event, it’s the cell phone. Having apps and Bluetooth technology to transmit notifications has become fairly common.
- Presentation technology – Presentation technologies have moved way beyond Power Point. Current trends include integration of animation, videos and audio. Popular go to options include tools such as Prezi, Powtoon, VideoScribe etc. Use of wearable technologies to navigate through slides is also becoming popular. Myo Gesture Control Armband is an example.
- Wearable Beacon – Wearable two way beacons facilitate the exchange and communication of event data and have become exceedingly popular. The types of information or data that can be exchanged or communicated includes : event registration, distribution of marketing material and presentation contents, analytics, realtime audience traffic movement etc. Some common tools include : 1)Loopd – www.loopd.com , 2)SmartTrack – www.hubvents.com, 3)Ligo – www.limefy.com , 4)Eventbit – http://info.experient-inc.com/eventbit
- Drones – The use of drones is becoming very popular. If you have an event that has fast paced action or if you are looking to get closer shots, you may want to consider using drones. Its easier to follow fast paced action or getting closed shots with a drone. Other than the obvious use of event photography, drones are also currently being used to capture and stream sporting events, resort tours, destination tours. This makes it easier for event planners to see what destinations, resorts or meeting venues have to offer without actually having to do site visits etc.
- Social Media is now one of the most important tools available to event planners and marketers. Through the use of social media event planners are effectively marketing to their target audience, providing event information, keeping audience and attendees engaged as well as soliciting feedback. Social media is a very powerful tool but effective strategies have to be employed to get desirable results.
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